Every time you visit Amazon and see recommendations based on your purchase history or receive an email from your favorite brand promoting products tailored to your previous purchases, you become more aware of how brands are connecting with you in a way that better caters to your needs and desires.
Today, customers are more aware of their own digital footprint and how their personal data is used by brands. According to a recent study, 63% of consumers find personalized recommendations useful and create major role when it comes to making a purchase decision.
In this data-driven marketing world, website personalization has now become a result-oriented strategy for connecting with thousands of customers on a one-to-one basis. In fact, personalization truly depicts that your brand cares about its customers’ individual needs and you are capable of meeting their desires.
Besides the growing acceptance of personalized strategies, unfortunately, a large number of marketers are still not getting the most of it. A research suggests that many digital marketers are not using customers’ data to create personalized email and website content. In this highly-fierce business world, if you want to stay ahead of the curve, it is important to make personalization an indispensable part of your digital marketing strategy.
If you are wondering how to personalize content for the masses and connect your audience on a personal level, here are some effective strategies and tips for digital marketers to create a successful personalized marketing campaign in UAE.
- Invest in the Right Technology
In order to launch a successful personalized marketing campaign in UAE, digital marketers should make sure that their marketing technology platform is capable enough oh handling all the data, segmentation and automation. Having the right technology tools can help you automate tedious and time-consuming tasks such as analyzing diverse data sets. Your brand should invest in a few valuable personalization technology tools that allow content personalization, recommendations, marketing automation, and customer data collection.
- Take Advantage of Customer Data
To create personalized content, marketers are advised to collect customer data at every single touchpoint across the buying journey. When you have a clear idea of your customers’ needs, preferences, and shopping behavior, it makes it a bit easier to target your customers with relevant content and recommendations. To collect this data, marketers are advised to employ AI-based solutions to identify patterns and track metrics such as shopping cart data, purchase history, or email open link clicks and more. This will allow you to create more refined and targeted personalized marketing messages and campaigns for your audience.
- Determine Your Goals
Carefully analyze how your audience segmentation supports your business objectives and use the insights to establish a clear purpose for your personalized marketing campaign. Whether you want to build brand awareness, promote a new service or product or attract a new customer group.
- Offer Personalized Incentives
By harnessing the power of artificial intelligence and machine learning tools, marketers can produce personalized recommendations for their customers. You can create targeted and personalized incentives for each customer based on the purchase history, browsing and buying behavior and previous engagement.
Let’s take an example of Hawaiian Airlines.
The brand especially created a personalized email for one of its customers to wish her a birthday and give her an incentive to book a flight and hotel package for a Hawaii trip.
Whether it’s a buy-one-get-one offer, a free shipping, promo code, birthday gift, or a special discount, offering personalized incentives is a great way to improve customer retention. By offering something special from your brand clearly shows that you value your customers and encourage them to take the desired action and make the purchase decision. To put it in a nutshell, personalized incentives can greatly help you drive more sales, create the out-of-the-box user experience and strengthen the relationship between customer and brand.
- Offer Personalized Recommendations
Incorporating personalized product recommendations is undoubtedly an effective way to show your customers that your brand knows their customers on a personal level. If a customer has searched for or purchased a product, brands can take advantage of this user behavior and offer relevant products. In addition, marketers can tailor personalized emails to advertise products that are relevant to the customer’s preferences and interests. Similarly, websites can be used to promote only the relevant products based on the browsing or shopping behavior of the users. This way, customers will only see products they like most or want to make a purchase when they visit your website.
Let’s take the example of Walmart.
The brand recommends frequently viewed and previously bought products on its item pages. The purpose of user-based and item-based recommendations is to motivate visitors to make a purchase decision and ultimately increase sales.
To Wrap Things Up
Personalization has now become the utmost requirement for customer satisfaction that can give your brand an opportunity to engage your audience in a more authentic way. If you incorporate personalized elements in your digital marketing campaigns and provide content that matches your target audiences’ interests, preferences and needs, trust me it can make digital marketing in Dubai much easier. Creating a successful personalized marketing campaign is no easy feat, it needs in-depth research and a lot of marketing efforts to increase customer engagement and conversion rate.