November 12, 2018

How to Improve Your Brand Perception with Effective Reputation Management?

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”—Warren Buffet Your brand was going […]
July 26, 2018
Saving the Planet

Saving the Planet: Starbucks & McDonald’s join forces to produce next-gen disposable cups

Businesses exist for making money by matching their competencies and the needs of the market and creating value in the process. To continue creating value for […]
July 18, 2018
brand redesign header

How to Successfully Rebrand without Ditching Your Old Logo the Dunkin’ Donuts Way?

“In this digital age with its speed of change, any brand that refuses to ‎innovate will die” ~Bernard Kelvin Clive Imagine this. A company spending $1 […]
May 20, 2018

How do Global Brands deal with Cross-Culture Branding?

When Pepsi launched in China, they sought out for a slogan which can complement their brand name. In doing so, the original slogan “Pepsi brings you […]
April 18, 2018

It’s High Time Big Brands Slaughter their Ego & Learn from Budding Startups!

Show me a well-established brand anytime, and I’ll counter with a startup that is absolutely taking that niche by storm. The cut-throat rules that brands stuck […]
March 29, 2018

7 Different Types of Social Videos and How Each One Can Boost Your Business

You spend hours on social media and a major chunk of that time is squandered on perusing through videos of frolicking kittens, scrumptious videos of pasta […]
March 26, 2018

Avengers Infinity War: The Rebranding Takeaway Every Entrepreneur Needs to Know

Last year, Sean Gunn posted on Instagram about his secret project. Of course, the secret was in the form of humor because Sean was wearing an Avengers […]
March 22, 2018

What can UAE-based Startups Learn from the $1 Billion e-Commerce Prodigy

“I want people who sleep in the office,” Mohamed Alabbar, founder He is ruthless. He is brutish. He is unforgiving. And this is what makes […]
March 19, 2018

How to Create Slogans, Upset your competition & drive overwhelming sales?

Words change meanings and connotations all the time, depending on their context. When used in our daily lives, words have a certain amount of effect on […]
March 12, 2018

How Are Companies Using your Selfies to Sell You Products You Don’t Need?

Sharon Lawson, 27, hailing from California, isn’t a model, nor is she some celebrity riding the waves of glamor– she is a mere assistant working for […]